Agriculture Industry Accessibility & Privacy Guide

Agriculture businesses increasingly rely on digital platforms for equipment sales, farm management software, commodity trading, and e-commerce. This guide covers accessibility and privacy requirements for agricultural industry websites and applications.

Accessibility Requirements

Agricultural businesses with public-facing websites must comply with ADA Title III requirements. Key considerations include:

E-Commerce Platforms

• Equipment listings with accessible product descriptions and alt text
• Accessible checkout processes for parts and supplies
• Screen reader compatible inventory search
• Keyboard-navigable product catalogs

Farm Management Software

• Accessible dashboards and data visualizations
• Screen reader compatible crop management tools
• Accessible mobile apps for field use
• Keyboard shortcuts for common actions

Privacy Compliance

Agriculture businesses collect significant customer and operational data requiring privacy compliance:

Data Type	Privacy Considerations
Customer Information	Subject to CCPA/CPRA and state privacy laws if thresholds met
Farm Location Data	Precise geolocation is sensitive data under many state laws
Financial Records	Secure handling required; disclosure obligations apply
Equipment Telemetry	IoT data may be subject to privacy regulations

Implementation Checklist

• Conduct accessibility audit of all public-facing websites
• Add alt text to equipment photos and product images
• Ensure forms are labeled and keyboard accessible
• Implement privacy policy and cookie consent
• Provide accessible PDFs for specifications and manuals
• Test mobile apps for accessibility

Related Resources

• E-commerce Accessibility Guide
• US Privacy Laws Overview
• Business Privacy Obligations
• All Industry Sectors