- Color-based product displays
- Virtual try-on tools
- Video tutorials without captions
- Complex product filtering
Beauty & Personal Care Industry Accessibility Guide
Beauty and personal care brands rely heavily on e-commerce and visual marketing. This guide covers accessibility and privacy requirements for cosmetics websites, beauty subscription services, and personal care retailers.
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Industry Challenges
Accessibility Barriers
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Legal Requirements
Compliance
- ADA Title III for e-commerce
- State privacy laws (CCPA/CPRA)
- WCAG 2.1 AA standards
Accessibility Requirements
Product Pages
- Color Descriptions: Text descriptions of product colors, not just swatches
- Alt Text: Detailed descriptions of product packaging and appearance
- Ingredient Lists: Accessible, screen reader-compatible ingredient information
- Size/Quantity: Clear text labels for product sizes and options
Virtual Try-On Tools
- Provide text-based alternatives to AR experiences
- Ensure keyboard accessibility for interactive features
- Include audio descriptions of virtual results
- Offer alternative ways to preview products
Tutorial Videos
- Closed captions for all video content
- Audio descriptions for visual demonstrations
- Transcript alternatives for makeup tutorials
- Accessible video player controls
Privacy Compliance
Beauty brands collect significant customer data requiring privacy compliance:
| Data Type | Privacy Consideration |
|---|---|
| Skin/Hair Type | May be considered health-related sensitive data |
| Facial Photos | Biometric data subject to strict regulations |
| Purchase History | Inferences about conditions, preferences |
| Loyalty Data | Subject to data access and deletion requests |
Implementation Checklist
- Add text descriptions for all color swatches
- Caption all video tutorials and demonstrations
- Ensure checkout process is fully accessible
- Provide accessible alternatives to AR features
- Implement privacy policy and opt-out mechanisms
- Handle biometric data with appropriate consent