The Minnesota Consumer Data Privacy Act was signed in May 2024 and takes effect July 31, 2025.
Minnesota Privacy & Accessibility Laws
Minnesota enacted the Minnesota Consumer Data Privacy Act (MCDPA) in May 2024, becoming one of the states with comprehensive consumer privacy legislation. The law takes effect July 31, 2025. Minnesota state agencies must also ensure their digital services are accessible to individuals with disabilities.
Privacy Law Status
Accessibility Requirements
Minnesota state agencies must ensure websites and digital services are accessible under ADA Title II and state IT policies.
Minnesota Consumer Data Privacy Act (MCDPA)
The MCDPA establishes comprehensive privacy rights for Minnesota consumers and obligations for businesses that process personal data.
Key Dates
- Enacted: May 24, 2024
- Effective Date: July 31, 2025
- Cure Period: 30 days (until January 31, 2026, then at AG discretion)
Who Must Comply?
The MCDPA applies to entities that conduct business in Minnesota or target Minnesota residents AND:
| Threshold | Requirement |
|---|---|
| Data Volume | Control or process personal data of 100,000+ Minnesota consumers |
| Revenue + Data | Derive more than 25% of gross revenue from selling personal data AND process data of 25,000+ consumers |
Consumer Rights Under MCDPA
| Right | Description |
|---|---|
| Right to Know | Confirm whether personal data is being processed and access that data |
| Right to Correct | Correct inaccuracies in personal data |
| Right to Delete | Delete personal data provided by or obtained about the consumer |
| Right to Portability | Obtain personal data in a portable, readily usable format |
| Right to Opt-Out | Opt out of targeted advertising, sale of personal data, and profiling |
| Right to Question | Question the results of automated profiling decisions |
Notable MCDPA Provisions
- Private Right of Action: Unlike most state laws, MCDPA includes a limited private right of action
- Profiling Transparency: Must disclose the logic of automated profiling
- Universal Opt-Out: Must honor global privacy control signals
- Inventory Requirement: Must maintain inventory of personal data collected
Sensitive Data Categories
The MCDPA requires opt-in consent for processing sensitive data, including:
- Racial or ethnic origin
- Religious beliefs
- Mental or physical health conditions
- Sexual orientation or sex life
- Citizenship or immigration status
- Genetic or biometric data
- Personal data of known children
- Precise geolocation data
- Union membership
Accessibility Requirements
Minnesota government agencies must ensure digital accessibility for all residents:
State Government Obligations
- Minnesota state agencies must comply with ADA Title II for all public-facing digital content
- Minnesota IT Services (MNIT) provides accessibility standards and guidance
- State websites must follow WCAG 2.1 Level AA guidelines
- Educational institutions must ensure accessible digital learning materials
- State IT procurement requires vendor accessibility compliance
Private Sector Considerations
- Businesses with physical locations in Minnesota are subject to ADA Title III
- Minnesota Human Rights Act provides additional disability protections
- Website accessibility claims can be brought under federal ADA
- Healthcare providers must ensure accessible patient portals
Enforcement
Privacy Enforcement
- Minnesota Attorney General - Primary enforcement authority
- Limited Private Right of Action - Consumers can sue for certain violations
- 30-day cure period - Until January 31, 2026
Contact:
Office of the Attorney General
Consumer Protection Division
445 Minnesota Street, Suite 1400
St. Paul, MN 55101
(651) 296-3353
Accessibility Enforcement
- U.S. Department of Justice - ADA Title II and III enforcement
- Minnesota Department of Human Rights - State disability discrimination
- Private litigation - Federal ADA and state claims
Contact:
Minnesota Disability Law Center
430 First Avenue North, Suite 300
Minneapolis, MN 55401
(612) 334-5970
MCDPA Penalties
| Violation Type | Maximum Penalty |
|---|---|
| AG enforcement per violation | $7,500 per violation plus costs |
| Private right of action | Actual damages, statutory damages up to $500, attorney fees |
| Injunctive relief | Court may order business practices to cease |
Business Obligations
| Obligation | Description |
|---|---|
| Privacy Notice | Clear notice of data categories, purposes, rights, and third-party sharing |
| Data Inventory | Maintain inventory of personal data categories collected and processed |
| Data Minimization | Limit collection to what is reasonably necessary for disclosed purposes |
| Sensitive Data Consent | Obtain opt-in consent before processing sensitive personal data |
| Request Response | Respond to consumer requests within 45 days (may extend 45 days) |
| Universal Opt-Out | Honor global privacy control signals |
| Profiling Transparency | Disclose logic of profiling and automated decision-making |
Consumer Rights
Minnesota residents have comprehensive privacy rights under the MCDPA:
- Right to Access: Confirm processing and access personal data
- Right to Correct: Correct inaccurate personal data
- Right to Delete: Request deletion of personal data
- Right to Portability: Receive data in portable format
- Right to Opt-Out: Opt out of targeted advertising, sales, and profiling
- Right to Question: Question results of automated profiling
- Right to Sue: Limited private right of action for certain violations
- Right to Appeal: Appeal controller's decision on consumer requests
Important Exemptions
The MCDPA exempts government entities, nonprofits, higher education institutions, HIPAA-covered entities, financial institutions under GLBA, and data regulated by FERPA, HIPAA, FCRA, or GLBA.
Related Resources
- US Privacy Laws Overview
- State Privacy Law Comparison
- ADA Title II Requirements
- All State Laws
- Privacy Compliance Guide
- Report a Violation
Need Help with Minnesota Compliance?
The MCDPA takes effect July 31, 2025 and includes a private right of action. Businesses should prepare carefully. Contact our experts for guidance on privacy policies, data inventories, and consumer request processes.